“Bruce Sexton, president of the California Association of Blind Students, found that he was finding it difficult to shop at Target.com’s website because alt text was missing (meaning that even with a screen reader, he had no way of understanding what product images were supposed to represent), because headings that could be used for easier navigation were missing, and because it is was not possible to complete purchases without using the mouse (obviously difficult for someone who is blind and can’t see where the pointer is, who would be able to use the keyboard instead).” Fantastic blog post on accessibility issues.