“Who’s that coming down the chimney? Nobody — that’s ridiculous. Atheist Santa shows up in a gray Toyota Corolla and knocks on your door. Once you let him in and he has cookies and milk — come on, even atheists love cookies and milk — he will explain to your child that Santa may love all the children of the world, but he has never submitted his claims of flying reindeer and magical present delivery to James Randi, who would gladly pay a million dollars if presented with irrefutable proof of his wild claims.”  Link to Lore Sjöberg on alternative Santas at Wired.