So, Jason Kottke, suggested that data normalization wasn't really all that important. And then....the internet took offense. My favorite part, in response to Kottke's analogy that denormalization is like a smoker keeping a lighter in his car, his coat pocket and his office drawer, someone said, "Dear Mr. Kottke. We would like to ship you a lifetime supply of lighters, however we have 17 different address for you in our database. Can you please verify your shipping address with us?"
Hee hee!