Hype

This article takes an interesting look at the topic of overhype and video games (a topic itself becoming overhyped). What I find interesting is the omission of the fact that despite the overhype of certain games (Fable is of course the prime example), they still sell extremely well. OK actually it's more likely because of the overhype, which is the root of the problem. The developers and/or publisher marketing stooges whip the gaming community into a frenzy with overblown promises. The masses get excited and pre-order in record numbers. The game comes out missing key features that the deveopers described, but who cares, the game has already sold millions, now we can begin developing a sequel that includes some of the features we initially promised for the original.

Until the day the consumer base makes more educated decisions regarding what games to buy, we will continue to see vastly overhyped games that almost always wind up disappointing. Of course, waiting for consumers at large to make informed decisions is a losing proposition. So, unless there truly is a backlash against Lionhead for Fable (which I don't see happening, sure the hardcore gamer who reads gaming news sites on a daily basis might be wary of claims coming from Molyneux for awhile, most gamers probably don't even know their was an issue to begin with) we can continue to see more of the same, overblown promises and stripped down deliverables.

Posted by joshua at October 22, 2004 09:26 AM
Comments

In a consumer driven society, vote the only way that counts to these companies, with your wallet!

After the disaster that was black and white i ignored the hype machine for his latest, and ended up not getting fable after hearing some post release reviews.

» so sayeth Will on October 24, 2004 at 12:07 AM

That's what I mean though, only an informed consumer base is going to know enough to vote with their wallet, and that certainly didn't happen with Fable (either in part, or directly because of all the hype). For example:

http://www.gamegossip.com/comment.php?id=10029 :

"Fable sold through over 375,000 units (or amounting to $18.7 million USD in sales). Breaking several records, the game reportedly was the top seller at GameStop, and fastest selling Xbox game at EB Games in Canada for the first week of release."

http://www.xboxgameworld.com/story.php/id/1371/ :

"Thousands of European gamers have embraced the ground-breaking Xbox role-playing adventure game "Fable", making it the fastest-selling Xbox title ever in Europe according to independent research groups Chart-Track and GfK."

And there's a ton more stories like that: http://www.google.com/search?hl=en&lr=&safe=off&c2coff=1&client=firefox-a&q=fable+sales+figures&btnG=Search

» so sayeth joshua on October 24, 2004 at 10:20 AM

They just need more people working at the game stores badmouthing it like the people at our stores were!

» so sayeth Robn on October 24, 2004 at 04:45 PM